Design is a system of sequential events that evoke emotion
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80 Lansdown St.
This signage system was created during my tenure at Burke Plus Design under the direction of sole proprietor and creative director Kevin Burke. Paying close attention to the surrounding area which is the MIT campus in Cambridge, we developed an up scale signage system. Mirroring what was happening in the MIT classrooms we developed a way finding system that feels high tech and contemporary. Utilizing state of the at materials and fabrication techniques we were able to nestle this contemporary way finding system amongst some of the areas most historic buildings in a seamless and well though out manner.
The main exterior signage was fully welded aluminum and painted with Matthews industrial exterior architectural paint. The typography was water jet cut and internally illuminated. Push through lettering was utilized and lit using led technology to help keep overall building expenses down. Interior and other way finding signage was created using the same painted and brushed aluminum finishes which help aid in a consistent and cohesive experience.
Parking entrance signage
Boston University Thesis Exhibit
This body of work showcases my graphic design graduate thesis work While I was attending Boston University. Shortly after starting my thesis exploration I developed my statement to which all of my work would be reflected from, below is my statement.
"I believe design is a system of sequential events that evoke emotion within an environment. My designs evoke a feeling that reminds you of an atmosphere or sensation that you may have once experienced. I want my work to bring you back to that moment."
During my tenure at BU I was put through the rigors of learning historical, technical and theoretical graphic design knowledge and skills. Transitioning from a class room driven atmosphere to a self driven thesis exploration I set out to explore what my relationship with design was and still is. Through creative meetings with peers and professors I was able to realize that many of the elements I was interested in were present from a young age. This body of work shows my final exploration that started as a statement and ended as this graduate thesis exhibition.
All pieces were designed and built specifically for this exhibit. I hand built every piece with the exception of the three 20"x30" poster frames. Growing up in a self sufficient blue collar family I learned at an early age how to work with my hands and head to solve problems. Creating every piece from a raw stock I was able to control the quality and overall effectiveness on how the viewer would interact and view each piece. Because many thesis shows have a short lifespan of only a few weeks, creating a keepsake was an important part of my final product. I hand bound 66 small hardcover accordion books to give to anyone who was willing to step on the asphalt pads that were placed under each shelf. Placing these pads at specifically places forced the viewer to interact with the exhibit. Another example of interaction would be if someone were walking from one end of the gallery to an other the bottom light box might catch their attention. As the viewer walks from side to side or back and forth the image within the box will slightly shift thus changing someones perspective exponentially every time they would move. Depending on their height the viewers perspective may also change thus giving everybody a different experience.
The asphalt pads were also placed at such a distance that the viewer would have to step on them to get a closer look, or to handle any of the materials and books that were on the shelf's. The process of stepping on a different surface changed the viewers perspective once again.
Two proposed landing pages for Harvard's Fogg Museum.
Development of a logo, brand standard system and signage plan for a historic yet newly modernized Chilean gelato shop. The concept was to promote a sense of modern nostalgia. A full ground up logo and type treatment was put into place Through an updated stationery package as well as in shop merchandise which included coffee cuffs, napkins and disposable bowls.
Branch River Saw Mill
Rattlers Car Club
Installation of vinyl media for Boston area Converse storefront.
A segment of some of my students work over the last eleven semesters. Classes range from pre-college, to entry level graphic design and typography to advanced typography.